diff --git a/examples/models/examplePass.pass/pass.json b/examples/models/examplePass.pass/pass.json
index cdb2916..1711651 100644
--- a/examples/models/examplePass.pass/pass.json
+++ b/examples/models/examplePass.pass/pass.json
@@ -4,6 +4,7 @@
 	"serialNumber": "nmyuxofgna",
 	"teamIdentifier": "F53WB8AE67",
 	"webServiceURL": "https://192.168.1.254:80/",
+	"appLaunchURL": "myapp://product?id=123",
 	"authenticationToken": "vxwxd7J8AlNNFPS8k0a0FfUFtq0ewzFdc",
 	"relevantDate": "2011-12-08T13:00-08:00",
 	"locations": [
diff --git a/src/schemas/index.ts b/src/schemas/index.ts
index 111832f..6baf2d8 100644
--- a/src/schemas/index.ts
+++ b/src/schemas/index.ts
@@ -639,7 +639,7 @@ export const OverridablePassProps = Joi.object<OverridablePassProps>({
 	logoText: Joi.string(),
 	description: Joi.string(),
 	serialNumber: Joi.string(),
-	appLaunchURL: Joi.string().regex(URL_REGEX),
+	appLaunchURL: Joi.string().uri(),
 	teamIdentifier: Joi.string(),
 	organizationName: Joi.string(),
 	passTypeIdentifier: Joi.string(),